3 HOT Tips to Improve Your Ads/Flyers and Letters for Small Business Growth
Right now I'll take you through 3 HOT tips on how you can bring
in more money and customers.
Here are three things you can do to improve your prospecting
letters.
1. Use a benefit orientated headline, not your business name.
The biggest mistake most small businesses make is using their
business name as the headline for their advertisements.
Your prospective customer isn't interested in your business
name, they want to know what you will do for them. So tell them
in the headline.
A case in point is the weight loss market.
If you'd like to lose weight which headline would appeal to you
more...?
"Naughton Services" (business name headline) or... "Lose 5kgs in
7 weeks" (benefit headline)
Obviously the second headline would appeal more.
Make sure you use benefit headlines for all of your marketing
pieces.
2. Take a 'Point of YOU' approach.
Print out each of your letters/ad/flyers and take a red pen and
circle the words I, We, or Our in your letter/ad/flyer.
Now rewrite your letter using the words YOU or YOUR.
Why?
Your prospective customer doesn't care about you. They are
interested in themselves and they want you to tell them how
buying from you will benefit them.
So don't tell them about you in your ads/flyers and letters.
They don't care! Appeal to their self-interest by telling them
how they will get value for money, and how they will benefit.
For example...
"I will talk about the 5 key areas that I feel are important in
health" "You will learn the 5 key important areas that will
dramatically improve your health"
A general rule of thumb for any marketing piece is that for
every 'I' or 'We' there should be 5 'You' or 'Your's.
3. Ask the reader to ACT NOW!
At the end of all of your marketing pieces make sure you ask the
reader to take action.
Specifically tell them to 'pick up the phone' or 'visit our
website' or 'visit our shop'.
It seems really strange to point this fact out. Yet so many
businesses simply forget to tell the reader what they need to do
to buy from them. And if you aren't telling them, you're losing
sales.
Your customers are 'silently begging to be led' so tell them how
to contact you or what they need to do to buy from you. It makes
a HUGE difference. Try it and see for yourself.
These three guidelines you have just read, can immediately
improve the results you're getting from your marketing.
Try them, and see if they improve your business growth.
Copyright 2005 by Casey Gollan. All Rights Reserved
About the author:
Casey Gollan, The
Business Growth Specialist, the specialist who grows $1
Million p.a. small businesses into $2 to $5 Million p.a.
businesses over a 2 to 3 year period. To learn more about
Casey's Business Growth Program, visit his site and sign up for
'The 23 Secrets of Business Growth' 2 hour audio program for
FREE.