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Valentine's Day Business Dating: How To Attract Your Ideal Clients
We all want wooing. We all want someone to understand us, care
for use and treat us in a special way. The feeling we get when
you are given that special gift. That smile brought to our face
when we are sent the message meant solely for us. The joy we
radiate when the one we love reciprocates and gives us exactly
what we want.
* How can you take these qualities and apply them to the clients
you love?
* How can you use these qualities to attract that special client?
* How can you say "Be Mine" and only mine forever?
The attraction principle is one way. Use the LOVER principles
to attract the clients of your dreams.
Look Like
To be able to attract your ideal clients, you need to already
know what they look like. You need to have a clear vision of who
they are what they do, what defines them as an ideal versus a
non ideal client. Is your passion for working with them all
consuming!
Objectives
What is their vision for their business? What objectives are
they striving to achieve? What do they need to meet their
business goals? Do you have shared objectives at most levels?
Values
What is important to them in how they achieve their business
objectives? What are the core values that guide how they lead,
manage and operate their business? How aligned are you with
these core values and do you have that basic connection with
them? Do you have a basic chemistry on which to get to know each
other better?
Expectations
What are their expectations of potential suppliers and partners?
What is most important in how and what you deliver for them?
What turns them on? What turns them off? What is their
equivalent of leaving the top of the toothpaste? Do they expect
close contact or will they take a while to get to know and
embrace you completely?
Respect
What will fuel their trust and respect for you? Are you in lust
or love? Are you a fly by night out for all you can get? Or are
you in the relationship for the long run? How can you learn what
is important to them? How can you deliver value, service and
commitment quickly to gain their respect?
LOVERS woo, court and create a connection with potential
partners. Business is no different.
Attract your ideal clients by becoming a business LOVER and may
all your relationships be long lasting, fulfilling and leave you
with a sense of mutual, respect, contentment and of course
profit!
Beverley Hamilton 2006
About the author:
Beverley Hamilton MD of One Step Further helps Consultants grow
a profitable consultancy and still have time for a life. To get
a free 5 part ecourse - Discover the 5 Most Common Incorrect
Assumptions Independent Business Consultants Make, go to
http://www.OneStepFurther.co.uk/ You can contact Beverley on +44
(0)1344 625713 or bev@onestepfurther.co.uk