5 Reasons Why You Should Generate Your Own MLM And Network Marketing Leads.
The lead vendors know this little fact too and they can see you
coming a mile away!
This can pose a problem for all but the super savvy network
marketers and people with extra-ordinary telephone skills. Let's
face it... Not everybody has the telephone skills of an MLM
superstar... Wouldn't it be nice if you could custom tailor your
leads?
Here are 5 of the most popular reasons you may want to consider
generating your own mlm or network marketing leads.
1. Quality - When you purchase leads from a leads vendor
you are buying a list of names and contact details that has been
generated in a very generic way as to maximize the response rate
of the lead generators advertising campaign. These leads aren't
necessarily generated from the most targeted means of
advertising. They are presented with a very simple generic lead
capture page selling them on the benefits of owning a home based
business such as time freedom, more money, less stress etc...
Not necessarily selling them on any specific type of home based
business. When you are phoning this type of lead you really
don't know what type of business they may be interested in...
you're left to sorting and this can be a time consuming
procedure. Generating your own leads with a website you have
control over changes the game.
2. Responsive - Leads that you have generated on your own
are usually much more responsive than leads that you would have
purchased from a leads vendor. Most likely they haven't been
contacted by several different network marketers and their name
hasn't been sold over and over again by some of the leads
vendors out there. Leads that you generate are Real-Time - As
fresh as you can get and they are exclusive to you (providing
the prospect hasn't submitted to other websites). By simply
controlling the advertising message displayed on your lead
capture page you can custom tailor the leads you'll be
generating to your specific product or opportunity.
3. Real-Time Leads - One of the most popular reasons for
a network marketer to generate their own leads is that you can
receive them in real-time. This is especially powerful for
people who are in the higher ticket business opportunities and
they need the highest quality lead they can get. Nothing and
I'll say that again... NOTHING Beats having company specific
real-time leads in your inbox waiting to be contacted about your
product or opportunity. When you run a large successful
advertising campaign you can literally sit at your computer and
watch the fresh real-time leads roll in waiting to be contacted
by you and your team.
4. Custom Surveys - When you are the lead generator you
have full control over the questions you want to ask your
prospects. This can be a very effective way to do some of that
dreaded "sorting" that many network marketers hate doing. You
can simply qualify or disqualify leads based on the questions
they have answered on your lead capture page. *Tip* It is a wise
idea to always run a "Comments Or Questions" or "Tell Me About
Yourself" form field on your lead capture page. Not every single
prospect will fill these fields out but when they do it will be
the most valuable piece of information you receive next to their
name and number. Anything a prospect is willing to share with
you before the initial contact can be your saving grace when it
comes to breaking the ice.
5. Cost - That's right... Generating your own leads can
actually save you a lot of money if you spend the time to setup
some solid advertising campaigns. You'll no longer be paying the
middle man or any commissions that so many leads vendors like to
attach their lead plans. Like many leads companies on the web
you won't have the high cost of employees either. Your cost to
generate your own leads will be your advertising costs and any
other tools you may be using such as lead capture pages and/or
autoresponders. When you are generating leads of the highest
quality and you have semi-decent skills at speaking with them
you will need less of them to enroll a new business associate.
This saves you time and saves you money. Both are very valuable
in the fast paced world of network marketing and MLM.
These are just a few reasons you may want to consider learning a
little more about generating your own leads for your specific
product or opportunity. It could make a difference in how
effectively you market your program.
About the author:
Carl Sorensen is the owner of http://www.ezleadcapture.com He
provides a valuable service to network marketers or direct sales
people who are looking to generate their own leads via online or
offline advertising. You'll need lead capture pages if
you plan on generating any leads and Carl has your solution.