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13 Tips For Good Search Engine Placements
1. USE KEYWORD FILE NAMES: By naming your html file relevant to
your keywords, you can gain a slight advantage. This is a
relatively minor aid so don't go overboard with it.
2. AVOID USING ROBOTIC SUBMISSIONS TO THE TOP SEARCH ENGINES:
When submitting your web page to one of the top 8 search
engines, try to post your page manually rather than using any
automated software or sites that post for you to get into the
prime search engines. Many people believe that over 70% of your
hits will come from Google and Yahoo! It's probably worth
spending a considerable amount of time trying to get a good
ranking from theses search engines. (Actually Yahoo is more like
a directory than a search engine and requires that you read
their help pages about their listing method)
3. BE SURE TO USE YOUR KEYWORDS IN YOUR PAGE TITLE: Many search
engines will look to see what words you have used in your page
title tag. It is VERY important that you include the keywords
you want to be found under in this title tag.
4. GET YOUR PAGE LINKED FROM OTHER SITES: Some search engines
will increase your relevancy if your site is linked to from
other sites. Try to establish as many links as possible from
other locations before you submit your web page for placement.
5. AVOID USING JAVA AND FRAMES IN YOUR PAGES: Search engine
robots have a difficult time with pages containing Java and
frames (not the Java Script tip below which is ignored by search
engines). In order to establish a high relevancy and therefore a
high rank do not use these methods in the pages you submit to
the search engines.
6. THE FIRST 250 WORDS OF TEXT: Search engine robots scrutinize
the first 250 word of text in your page for relevancy and
keyword count. You must use your keywords in the appropriate
proportions in this part of your page. Some say a 10% - 40%
keyword count in this section of text is ideal. ALWAYS start
this text with the page title you used in the title tag. Avoid
keyword repetition (i.e. repeating keywords one after the
other).
7. DO NOT USE THE META REFRESH COMMAND: This command is used to
automatically transfer a page to another without requiring
reader input.
8. DO NOT USE TEXT THAT IS THE SAME COLOR AS THE BACKGROUND:
Search engines look for text that is the same color as the
background which is being used to increase the keyword count
without the reader seeing the text. This has become a definite
no no and you may be penalized for such tactics.
9. USE LINKS CONTAINING KEYWORDS: One way to increase a keyword
count is to use a series of working or non-working links
containing a description and link that incorporate your
keywords. This also has the advantage of providing links to
other web sites from your page which the search engines also
look for.
10. USE THE IMAGE ALT TAG TO INCREASE YOUR KEYWORD COUNT: Every
image allows you to include a text description of that image in
the alt tag. Use these tags to incorporate keywords or phrases
to increase your keyword count. Search engines do consider alt
tags in their relevancy rankings.
11. USE KEYWORDS IN PLURAL: Try to use your keywords in the
plural form. Such as, CLOCKS instead of CLOCK. A user search on
the keyword CLOCK will find both CLOCK and CLOCKS but a user
search for CLOCKS will usually not turn up pages using the
keyword CLOCK in singular form.
12. KEEP META TAG DESCRIPTION TO 25 WORDS OR LESS: Most search
engines will truncate your description if it is too long
deleting possible key points you are trying to convey. Keep your
meta description to 25 words or less to avoid having posted an
incomplete message to readers.
13. KEEP META TAG KEYWORD LISTS UNDER 1000 CHARACTERS: Keep your
meta tag keyword list to under 1000 characters. Anything more
and you may have your relevancy rank penalized by search
engines. Additionally, do not repeat any one keyword in the
keyword meta tag more than three times.
Learn more at http://www.GoogleWebsite.com
About the author:
More free tips at http://www.GoogleWebsite.com/